marketing


 Monday, 1 October 2007, 10:55 Comments

"Driven by marketing and delivery costs and pressure from advertisers, many [US] papers have decided certain readers are not worth the expense involved in finding, serving and keeping them."

 Sunday, 30 September 2007, 14:01 Comments

Peter Preston on how Eros card could be a step towards UK newspaper publishers finally getting a better understanding of who reads their newspapers. The current "two-stage distribution system [is] notably short on useful data".

 Friday, 24 August 2007, 10:30 Comments

Tom Coates is not happy with PR people who send him press releases because of his blog, PlasticBag.org: "It really pisses me off that press people consider me an outlet to push their marketing messages."