longtail


Mediabistro: FishbowlNY: Wikipedia Breathes New Life Into Seminal Scientology Expose

Monday, 15 March 2010, 22:22

"Over the weekend, prominent placement on Wikipedia's main page launched a nearly twenty-year-old Time magazine article about Scientology onto the Time site's 'most-read' list."

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Cision Blog: Curious inequalities in corporate news volume endure, despite Internet forces

Friday, 29 May 2009, 08:02

"Using data from the Cision Index from 2002 to 2009, we are able to conclude that just 15 of American’s 100 largest companies (by revenue) collectively receive half of all news coverage. The remaining 85 largest U.S. companies share the other half. This trend has repeated itself throughout the decade despite huge medium shifts in the news industry."

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Fuel Interactive: The Life and Times of A Twitter Link

Wednesday, 4 March 2009, 16:15

"while a tweet lasts forever in search.twitter.com, it only lasts for a few moments in the eyes of 99% of your followers. If you have a follower who is not watching their twitter stream when you tweet, your message falls on def ears since you're likely going to be off of their 1st page."

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Dan Blank: Frankenstein Content: Make Your Articles Come Alive

Saturday, 28 February 2009, 20:25

"I realize that no matter what a brand does, they will still get a Long Tail chart – there will always be articles that receive a lot of traffic, and always some that receive much less. Luckily, we have quite a few tools to help us understand what our readers love, and what we can be doing to make them love us even more. In terms of NEW content that a brand is creating, I propose the following: [cut off the tail and grow the area under the head]."

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 Friday, 20 June 2008, 15:04 0

Vin Crosbie: "Mass Media are wonderful at satisfying the very few common interests. Those practices are so-so at satisfying group interests … But they are frankly lousy at satisfying very specific interests."

 Monday, 17 March 2008, 17:07 0

"The NY Post reports that Ashley Alexandra Dupre has sold more than 300,000 digital downloads via online music store Amie Street, and says Ashley has netted more than $200,000. That’s not true."

 Saturday, 29 September 2007, 11:38 0

Jeff Back of Quietwater Films writes to Chris Anderson: "Your Long Tail theory is a basic and profound truth that I happily embrace AS A CONSUMER. But as a producer and creator of Long Tail content it is basically spelling out my doom."

 Monday, 3 September 2007, 22:11 0

Dan Kennedy: "Does Lou Ureneck really think the little guys whose ads have popped up on his Web site about fishing in Greece would otherwise be taking out ads in newspapers?"

 Saturday, 11 August 2007, 19:06 0

"One of the questions I get most often is how I apply the Long Tail strategy to my day job of running Wired…:

 Saturday, 5 May 2007, 21:48 0

Murdoch in Forbes: "Media companies don’t control the conversation anymore, at least not to the extent that we once did."

 Friday, 20 April 2007, 12:38 0

Seamus McCauley: "The idea of a participative, read/write web2.0 is a myth – that most people simply aren’t contributing, just consuming."

Martin StabeA UK-centric look at new media and online journalism.
 
 

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