Move over Britney Spears, you don’t top the most-read lists everywhere. The top story for 2007 on FT.com was an interview in which the US comptroller general drew parallels between the contemporary United States and the Roman empire.

"[Usability guru Jakob Nielsen]’s thesis is that the passive voice — which is usually frowned upon by people who love good prose -— enables headline writers to "front-load" their heds with the key concepts from the story."

"After a quick scan of some of the sites on the web with advice on headlines, I didn’t see some of my favorite tips, so I’m compiling several of them here"