Traffic to ThisIsGloucestershire spiked to 200K visits (?) in July, and ThisIsHull spiked to 180K in July — double the average for both sites over the previous six months, according to AND.

"Right, so now let’s take a look at the “citizen journalism” going on in the UK about the flooding…:" Not much, it seems…

"At Guardian Unlimited, we’re working flat out on a roll-out of our new video capabilities. But a story of this scale meant we simply had to send cameras out ahead of time."