"Made-up bullshit still drives huge traffic, if it’s marketed right."

"The folks surfing in from Digg aren’t likely interested in local advertisers - and actually drag down our pageview to unique user count … What do you think? Is viral traffic good for building business?"

Michael Agger: "As the shooting at Virginia Tech unfolded yesterday, the media and the curious descended on MySpace and LiveJournal. The reporters were looking for scoops, the rest of us were rubbernecking."