Here’s the Kicker: The invisible older woman
Thursday, 4 September 2008, 21:50
Louise Bolotin: "[T]his afternoon, [a] story broke that made me want to cry. This is a story that most women won’t hear of until they drop into their newsagent in a month’s time and ask the shopkeeper if they have the latest copy of Eve. And then they will learn that Eve has just been closed down. Eve was one of the very few magazines that catered for women in their 30s and 40s. … Most women in my age group are crying out for intelligent magazines like Eve. … We know what we want to read but publishers are not keen to give it to us. Apparently, the reason is that advertisers don’t want to sell to us."
