paidContent:UK: The Time Must Finally Be Now For Grassroots Media
Tuesday, 30 June 2009, 15:23
Patrick Smith: "The relaunched Evening Standard still offers very little on a local, district level online. In a city made up of inter-connected but often distinct boroughs, it surely makes sense to offer Londoners something relevant to the specific areas they live in. The Standard should become an umbrella for local blogs and news start-ups—a platform for local people to write news about their area."
Roy Greenslade: London Evening Standard says sorry to its readers
Monday, 4 May 2009, 09:13
"Buses and tubes will carry a series of messages throughout the week that begin with the word "sorry." The first says "Sorry for losing touch". Subsequent slogans say sorry for being negative, for taking you for granted, for being complacent and for being predictable."
Shakeup Media: Murdoch the chess-player
Tuesday, 20 January 2009, 13:14
Richard Addis: "The Lebedev affair has had loads of coverage over the weekend. But I do not think anyone has looked at it hard enough from the Murdochian point of view."
Comment is Free: Simon Fletcher: Blogs close the news gap
Saturday, 22 November 2008, 12:25
"Twice in the past month [Andrew] Gilligan has used the platform of the Standard to attack the City Hall bloggers … The line was that the blogs were an amateur joke. But you don't take the time and space in a mass-circulation paper to repeatedly bash an irrelevance. They are a target precisely because they are doing something interesting and relevant."
MarketingWeek: Thisislondon.co.uk relaunches as Standard.co.uk
Saturday, 27 September 2008, 15:15
"Standard.co.uk, which will launch on Monday (September 29) will carry a mixture of original content, breaking news, comment and analysis, updated throughout the day."
Guido Fawkes: Thieving Parasitical Journalists
Tuesday, 23 September 2008, 23:44
"Guido always tries to credit the source of a story with a link. It is not just honest and good manners, it pays dividends in traffic terms. Here is the difference in understanding between online writers and dead tree writers. Bloggers understand that if you increase the usefulness of your site with useful links, you get more traffic. Something that the dead tree press has only just realised…"
Monday, 14 April 2008, 15:31
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Evening Standard maps at London boroughs level. Drill-down to street-level data is available — by downloading a PDF. A missed opportunity to do something interesting with data.
Wednesday, 6 February 2008, 13:45
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The BBC’s Chris Vallance looks at the Evening Standard’s Eros card for The World.
Tuesday, 9 October 2007, 12:24
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"The start of the freesheet wars in London between News International’s thelondonpaper and Associated’s London Lite has triggered a major rethink at the once-monopolistic Evening Standard…."
Sunday, 30 September 2007, 14:01
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Peter Preston on how Eros card could be a step towards UK newspaper publishers finally getting a better understanding of who reads their newspapers. The current "two-stage distribution system [is] notably short on useful data".
Sunday, 16 September 2007, 13:17
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"Sources at [Associated Newspapers] say plans are in place to take the Standard further upmarket and distinguish it more clearly from its free siblings."
Friday, 7 September 2007, 08:08
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"The publishing group has tasked digital agency Conchango with developing new ways of accessing news content throughout titles including, The Daily Mail and The Evening Standard’s websites, in a deal believed to be worth £1m."
Friday, 4 May 2007, 09:15
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"Associated Newspapers has stopped …Evening Standard vendors distributing … London Lite. According to media buyers, the move has been driven by declining sales of the Standard. Distribution will now be solely via London Lite distributors."
A masterclass in tabloid blogging
Sunday, 4 February 2007, 08:15
Mirror.co.uk editor Steve Purcell had a blog post on Friday that could be read as a masterclass in tabloid blogging.
The post somehow manages to combine a gratuitous reference to Celebrity Big Brother with a populist point about transport policy. Besides reality TV “stars”, the other people you are unlikely ever to see crammed into a rush-hour tube train are those people responsible for transport policy, Purcell says.
What makes it fascinating is how the post combines some traditional skills of the tabloid editor with the modern blogger skills of link-baiting search-engine optimisation. Purcell’s tags for the post are “travel, Jade, Goody, Shilpa, public transport, trains, commuting”. The post is illustrated with what might be a camera phone picture taken in the tube on the way to the office.
Funny — just a day earlier, a journalism blogger was pointing out how another newspaper was failing to appeal to the London commuter constituency with a blog about their concerns.
Coincidence?
