cpm


 Thursday, 27 March 2008, 11:20 0

Simon Waldman dissects that very, very strange Ernst & Young report from the other day… "Frankly, I think E&Y are being a bit disingenuous - flagging the £120-250m figure and then saying it’s not really what they were saying we could earn.."

 Thursday, 26 July 2007, 08:27 0

Scott Karp: "The biggest problem with page views/CPMs is that there could not be a more blunt, less nuanced metric for valuing online media."