Limor Peer: "It’s symptomatic of the newspaper industry’s trouble defining itself, that it is unsure how to measure its audience."

"[B]etween 1pm and 3pm PST (after lunch) or between 5pm and 7pm PST (after work) are the best times and Thursday is the best day."

"It’s reasonable to assume that the migration to online news would have given organizations an easy and precise way to calculate their Web readership. But the truth is we don’t even know what to count."

"Google Analytics Industry Benchmarking will let users opt-in to share and have access to aggregate traffic info for websites in their industry vertical and at other points in their supply chain."