Tuesday, 10 July 2007, 18:03
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"Blogs are a good case where ‘time spent’ is more meaningful than page views. Especially since the blogosphere is particularly prone to the ‘quantity over quality’ problem. It’s easy to pump out 20+ posts a day - and that tactic garners a lot of page view
In the Ajax age, the pageview is a dying metric
Tuesday, 10 July 2007, 15:22
In the latest move in the eternal debate about the most appropriate metrics for measuring web sites’ readership, the Internet market research firm Nielsen/Netratings has added new time-based metrics to its profiles.
The Internet market research firm has added “total minutes” and “total sessions” alongside existing “average time per person” and “average number of sessions per [...]
