advertising


 Tuesday, 24 June 2008, 09:35 0

"While direct income from [Iain Dale's] blog has been modest – ads provided by Google Ads and Message Space earn Dale about £7,000 a year – its value in promoting his “brand” has been huge."

 Sunday, 25 May 2008, 10:39 0

"Google is the ONLY company that has succeeded in web advertising. Why? Because they perfected search advertising, an entirely web-native form of advertising, whose value proposition is perfect for the web and which has no offline analogue."

 Monday, 12 May 2008, 10:40 0

Scott Karp: "Newspaper brands like the NEW YORK Times, WASHINGTON Post, BOSTON Globe, etc. face a unique challenge in the online media age — how to value non-local readers."

 Tuesday, 29 April 2008, 09:37 0

"[In] June 2009, when the company’s Knight grant money runs out … Everyblock will contribute its code and documentation to the public as open source."

 Monday, 28 April 2008, 09:26 0

A recent TechCrunch post about Twitter is cited here as an example of what differentiates big-time blogging and journalism, and why advertisers will continue to be wary of blogs.

 Thursday, 24 April 2008, 15:51 0

"As with the company’s text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on Web sites that people visit with their mobile phones, Google said Wednesday."

 Saturday, 19 April 2008, 10:39 0

Nice chart showing Google’s ad revenue relative to other media sectors. "Only regional newspapers (forecast to be worth £2.33bn in 2008 and the commerical TV sector (£3.5bn…) still lie ahead."

 Tuesday, 8 April 2008, 09:56 0

"The Foundation of Information Policy Research (FIPR) says it’s deeply concerned over the Information Commissioner’s Office willingness to allow BT to press ahead with its Phorm trial."

 Tuesday, 1 April 2008, 18:20 0

"AOL UK has appointed independent agency Media-Link to boost its advertising sales outside of London and increase its geo-targeting."

 Saturday, 29 March 2008, 14:05 0

"According to … the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 - the most severe percent decline since the association started measuring advertising expenditures in 1950. "

 Saturday, 29 March 2008, 09:42 0

"The figures we have put together look at advertising revenue and income from related businesses like conferences. We have not included blogs affiliated with larger media companies."

 Thursday, 27 March 2008, 11:20 0

Simon Waldman dissects that very, very strange Ernst & Young report from the other day… "Frankly, I think E&Y are being a bit disingenuous - flagging the £120-250m figure and then saying it’s not really what they were saying we could earn.."

 Wednesday, 19 March 2008, 19:18 0

"The most recent Newspaper Society Annual Regional Press survey reveals that online makes up just 2.5%, or £72m of ad revenue for regional press. Media buyers caution that if regional press is to remain relevant, it will need to pick up the pace from a j

 Tuesday, 18 March 2008, 16:54 0

Google Chief Executive Eric Schmidt: "We believe that if there were (a U.S. recession), we’ll be well positioned. We’re not particularly dependent on any particular one market. There’s not a lot of advertising for any one market over another."

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