Felix Salmon: "[John] Gapper seems to think that online subscription revenues can make newspapers profitable again; they can’t. In fact, insofar as the paywall makes any sense at all, it does so only as a tool to boost print subscriptions. ... [The] NYT is a mass-market general news publication: it’s not the kind of place where high-end business-to-business advertisers will pay $90 CPMs to reach C-suite executives." Read More...