Commenter on Presss Gazette neatly sums up the case against paywalls for general news: "I'll save everybody time and angst. This model was tried before by many newspapers. Here's what happened. Pay wall goes up; traffic drops like a rock. Advertisers want new cheaper ad rates for low traffic figures. Audience goes elsewhere. Management freaks. Paywall comes down. Audience still elsewhere. Advertising rates are now rock bottom. Its a dead end proposition." Read More...