Poynter: Study: Newspapers Need to ‘Shed Legacy Costs’ to Capture Online Ad Spending
Monday, 16 November 2009, 07:48 via Delicious/martinstabe
"Penelope Muse Abernathy and Richard Foster highlight the gap between the rate at which people are getting information online and the rate of online spending by advertisers. They say that gap is going to close -- and that publishers better be ready." Read More...
Entry Filed under: Newspapers, Online, Print, advertising, del.icio.us Links, economics, links, strategy
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