NMA: P&G to pay publishers based on online engagement
Wednesday, 16 September 2009, 11:23 via Delicious/martinstabe
"Procter & Gamble, the UK’s second biggest advertiser, has become one of the first companies to launch a results-based online ad model rewarding publishers for consumer engagement." Read More...
Entry Filed under: _t, advertising, cpe, del.icio.us Links, links
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