"Several years ago I found myself sucked into one of those painfully chronic debates about paid content ... I was frustrated by the implicit assumption that we couldn't do anything to build audience online other than pump newspaper shovelware onto the Web. I stood up and announced: 'OK, I officially change my vote. ... Put the newspaper content behind a wall ... It'll fail, but that's not important. ... What's important is the question: What should we be doing to build an audience without the benefit of the newspaper content?'" Read More...