The Big Money: Rebel Yelp: The replacement for newspapers isn’t Craigslist; it’s local social media.
Tuesday, 5 May 2009, 21:29 via Delicious/martinstabe
"Much has been made of Craigslist rising up to destroy newspapers' classified-listings business, but less has been said about newspapers' own sins in falling behind the needs of their commercial advertisers. ... there has been progress in monetizing the Internet, beyond the display ads most people ignore. But that progress isn't coming from newspaper companies. It's coming from companies like Yelp. And Yelp is currently eating newspapers' lunch." Read More...
Entry Filed under: Newspapers, advertising, del.icio.us Links, links, local, yelp










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