Mark Potts: "On the Web, you're not limited only to the content you own. You can create a rich, deep package for your readers on any subject by linking to outside sources—background, context, documents, data, video, discussions, blogs, user-generated content, etc. Even, shudder, good stuff from competitors. But with very few exceptions, this is done only tentatively, if at all, at the vast majority of news sites. (Big exceptions: Web news mega-success stories—some automated rather than hand-curated—like Google News, Huffington Post and Drudge Report. Hmmm--suppose they know something?)" Read More...