Paul Robinson suggests newspapers should try actually stop giving away ads before worrying about giving away content: "Phone any regional newspaper title in the country and speak to their ad sales team. The conversation will result in them offering you a rate card for the print edition. Sound sceptical about the costs and benefits. They will offer space online for free. Every time. I know, because I’ve spoken to quite a few ad sales teams in the last year. In essence to secure the advertising for the print edition, they have in the past completely undermined the business they need to survive in the future. They have told every one of their advertisers that online adverts are not worth paying for. ... I don’t know of a single news website in the UK where I can buy PPC ads with my credit card right now." Read More...