Shane Richmond on SEO: "It’s a process that makes many journalists uncomfortable and that’s largely based on a misunderstanding. Columnist Charlie Brooker, writing in The Guardian earlier this year, suggested that 'your modern journalist is expected... to shoehorn all manner of hot phraseology into copy”. This, Brooker argued, was an attempt to 'to con people into reading it'. He’s wrong. SEO is about relevance. An irrelevant keyword does you no good at all and in some instances might be harmful because it can leave the search engine confused as to what your article is about." Read More...