Monday Note: Not Dead: The Paid-for Online Model
Sunday, 16 November 2008, 23:38 via Delicious/martinstabe
Frédéric Filloux: "Death reports of paid-for models on the Internet have been greatly exaggerated ... Truth is: the fully paid-for model doesn’t work online, unless it is: a) highly specialized (financial information and services, for instance), or b) provides unarguable value added (e.g. premium dating, tax or accounting services). Now the free model is facing a new hurdle: with this recession, advertising is suffering way more than expected. Further, alarming trends preceded the recession: click-through rates were falling, and the display ad system was labeled as a no-future thing." Read More...
Entry Filed under: del.icio.us Links, facebook, free, links, paywall










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