Press Gazette: Media Money: No death for print — until the last drop of profit hits the bottom line
Thursday, 4 September 2008, 21:53 via Delicious/martinstabe
Peter Kirwan: "B2B technology publishing is the kind of market where readers migrated online long ago. The one thing a new entrant wouldn’t do under any circumstances is to launch a weekly print magazine. Actually, no-one has done it for the best part of a decade. But oddly, after closing IT Week’s print edition, this is exactly what Incisive will continue to do by continuing to publish Computing. . . as a weekly magazine." Read More...
Entry Filed under: Magazines, b2b, del.icio.us Links, incisive, links










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