The Huffington Post: Target To Bloggers: You’re Irrelevant
Monday, 28 January 2008, 17:04 via del.icio.us/martinstabe
"Target does not participate with nontraditional media outlets," a public relations person wrote to ShapingYouth. Read More...
Entry Filed under: Blogs, Public Relations, del.icio.us Links, links
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1. Virtual Economics: "Non-t&hellip | 30 January 2008 at 0926
[...] Amused to see US retailer Target’s latest brilliant bit of PR – "Target does not participate with nontraditional media outlets", they apparently wrote to blog Shapingyouth.org. Target’s attitude indicates the chasm between the two main ways that companies and brands seem to approach blogs and bloggers. Companies that insist on dismissing blogging seem to think of it as a sort of dangerously unaccountable, amateur journalism carried out by a minority of technology enthusiasts that will go away if they ignore it. Companies that understand blogging have realised the simple truth that bloggers are people, and their customers are people, and pretty often they’re the same people. "We don’t participate with our customers if they want to talk about us" is a fascinatingly short-sighted (not to mention grammatically curious) approach to managing the brand.(HT: Martin Stabe) [...]
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