Boing Boing: Web-headlines benefit from passive voice
Tuesday, 23 October 2007, 16:52 via del.icio.us/martinstabe
"[Usability guru Jakob Nielsen]'s thesis is that the passive voice — which is usually frowned upon by people who love good prose -— enables headline writers to "front-load" their heds with the key concepts from the story." Read More...
Entry Filed under: Journalism, del.icio.us Links, eyetracking, headlines, links, subbing
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