Journalism.co.uk: Economist ‘builds buzz’ by tipping off bloggers about unpublished content
Friday, 21 September 2007, 09:57 via del.icio.us/martinstabe
"The Economist Group is using the power of the blogosphere to build 'buzz' for its political stories before they are published." Read More...
Entry Filed under: Blogs, del.icio.us Links, economist, links
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1. ShinyRed » Blog Arc&hellip | 21 September 2007 at 1114
[...] Martin Stabe, Press Gazette’s digital guru has picked up an interesting story about The Economist Group giving stories to influential political bloggers before they’re published on the magazine’s home page. The initial hype around blogs came with speculation that magazines would be directly threatened by bloggers’ ultra-quick publishing cycles and that a stand-off would ensue. [...]
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