Publishing 2.0: Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation
Thursday, 26 July 2007, 08:27 via del.icio.us/martinstabe
Scott Karp: "The biggest problem with page views/CPMs is that there could not be a more blunt, less nuanced metric for valuing online media." Read More...
Entry Filed under: Newspapers, Online, advertising, cpm, del.icio.us Links, metrics, search
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