The Inksniffer: ABC is not our BFF: Why our former ally is now the enemy of newspaper innovation. Time to ditch it.
Wednesday, 11 July 2007, 16:23 via del.icio.us/martinstabe
"I think the time has come for newspapers to abandon the ABC. ... [unlike print metrics, web metrics] changes when the content producers want it to, is inconsistent from one metrics supplier to another, and adapts as consumer habits change." Read More...
Entry Filed under: ABC, Newspapers, circulation, del.icio.us Links, metrics, nielsennetratings
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