Fleet Street 2.0

In the Ajax age, the pageview is a dying metric

Tuesday, 10 July 2007, 15:22

In the latest move in the eternal debate about the most appropriate metrics for measuring web sites’ readership, the Internet market research firm Nielsen/Netratings has added new time-based metrics to its profiles.
The Internet market research firm has added “total minutes” and “total sessions” alongside existing “average time per person” and “average number of sessions per [...]

Read More...

Entry Filed under: ABCe, Ajax, Nielsen, Video, metrics

Comments to “In the Ajax age, the pageview is a dying metric”

  1. Best of the journalism blogs Says:

    Posted 18 hours ago In the Ajax age, the pageview is a dying metric In the latest move in the eternal debate about the most appropriate metrics for measuring web sites’ readership, the Internet market research firm Nielsen/Netratings has added new time-based metric…