Five tests for newspaper blogs
Tuesday, 2 January 2007, 12:35
Andrew Grant-Adamson thinks my assessment of the Independent’s half-hearted blogging effort was “almost too kind” and neatly summarises the long-running debate about the purpose of mainstream news sites’ blogs into five tests for newspaper blogs to help editors avoid similarly poor results.
Before launching any blog, Grant-Adamson writes, editors should ask:
- Does it do anything which cannot better be done in another section of the site?
- Does it develop the paper’s interaction with the readers?
- Does it gain a valuable audience? (A particular niche, readers who are new to the paper etc)
- Can you give the blogger sufficient time to blog successfully?
- Have you chosen a writer or writers who have the aptitude to blog successfully?
If the answer is “no” to any of these questions, it is unlikely to be successful.
Entry Filed under: Blogs, Independent, Miscellanea
4 Comments Add some more of your own
1. Journalism.co.uk :: Home&hellip | 3 January 2007 at 1856
Ethics of database journalism Five tests to avoid blog failure Kevin Anderson: Why can’t I be passionate about journo and tech? McClatchy buys citizen journo sites Hussein hanging: ethics Five tests for newspaper blogs CNN breaking news on Twitter?
2. Komunikacii » МР&hellip | 3 January 2007 at 1511
[...] Еве и ден линк од пост кој штотуку го најдов и прочитав: Five tests for newspaper blogs Technorati Tags: blog, weblog, MRT, MTV, Macedonia, TV, radio, blogs, blogosphere, МБЗ, блог, МРТ, МТВ, МРТВ, блогови, блог-заедница, блогосфера, Македонија. Categories: blogosphere, МБЗ, local [...]
3. Notes from a Teacher: Mar&hellip | 7 January 2007 at 2316
[...] Five tests for newspaper blogs. Martin Stabe passes along an oh-so-practical short test for newspaper blogging. Short-form: if it doesn’t add anything and you don’t give reporters the time to do it, kill the idea. [...]
4. Yousuf | 12 January 2007 at 1257
yeah, it should be done so that a clear visibilty of thoughts can be carried out.
Alkhaleej Today
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