paidContent: Video: Murdoch: Newspaper Ad Model Isn’t Dead

Rupert Murdoch continues his Project Alesia: “Search on the internet, whether it be Bing or Google, whatever, it’s free and they simply take all our expensive and we think very good content such as Wall Street Journal ... They are technologically brilliant, they are a long way ahead but they do not have the right to do it if we want to stop them.”

The Daily Beast: The Unlikeliest Freedom Fighters

Douglas Rushkoff: "we can't confuse our actual right to make and distribute content freely with Google’s perceived right to freely exploit the content everyone makes. Google is not in this for the fun of it; they make money off their searches. By making our content available to Google, we make Google's searches more valuable. If we don't feel our content is being made more valuable in the exchange, then we don't have to accept this searchability as some precondition of Internet citizenship."

The Daily Beast: The Unlikeliest Freedom Fighters

Douglas Rushkoff: "we can't confuse our actual right to make and distribute content freely with Google’s perceived right to freely exploit the content everyone makes. Google is not in this for the fun of it; they make money off their searches. By making our content available to Google, we make Google's searches more valuable. If we don't feel our content is being made more valuable in the exchange, then we don't have to accept this searchability as some precondition of Internet citizenship."

FT.com: Murdoch’s plan may be the future

John Gapper: "[Either], as a lot of digital evangelists have suggested, [Murdoch] does not 'get' the internet; or he has looked at the figures and decided Google traffic is not worth very much. I think the latter is more plausible... [Traffic] drawn to news sites through links and search engines is better regarded as a marketing device to attract subscribers than as a big revenue stream."

FT.com: Microsoft and News Corp eye web pact

"Microsoft has had discussions with News Corp over a plan that would involve the media company’s being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. ...[The] Financial Times has learnt that Microsoft has also approached other big online publishers [besides News Corp] to persuade them to remove their sites from Google’s search engine."

Boing Boing: Rupert Murdoch vows to take all of Newscorp’s websites out of Google, abolish fair use, tear heads off of adorable baby animals

Cory Doctorow on November 8: "So here's what I think it going on. Murdoch has no intention of shutting down search-engine traffic to his sites, but he's ... hoping is that a second-tier search engine like Bing or Ask (or, better yet, some search tool you've never heard of that just got $50MM in venture capital) will give him half a year's operating budget in exchange for a competitive advantage over Google."

Techcrunch: Badda Bing! Microsoft woos newspapers by funding their stick to beat Google

"Microsoft plans to launch an assault on Google’s flank, by cosying up to major content providers, especially newspapers, that feel hard done by Google News. It plans to use Bing as a way to entice them out of the Google eco-system, into one where, increasingly, the content of major newspapers could well be found more often on Bing than on Google. ... Our sources say Microsoft has pledged to help fund research and engineering into ACAP to the tune of about will put £100,000. This is the more granular version of the robots.txt protocol which has been proposed by publishers to enable them to have a more sophisticated response to search engine crawlers. "