Rory Brown: "Over the past few months Neil and I have been discussing the opportunities to launch a series of niche B2B sites without the legacy issues that many traditional publishers face. ... in summary we are looking to combine some very clever semantic technology with traditional niche publishing disciplines to create a series of websites. I’m delighted that Patrick Smith has also recently joined us as our first Editor. ... The initial site aims to launch towards the end of September ..."

"Two former business media managers [Neil Thackray and Rory Brown] have joined forces to create a business news site which will provide information and analysis using semantic technologies."

"In the next few weeks we will be launching a new business media company trading as Briefing Media Ltd.... The co founders of Briefing Media are me and Rory Brown. ... We are using an innovative semantic search algorithm to organise and navigate the content with each vertical site being supervised by an expert analyst who constantly updates and improves the taxonomy and the content. ... You probably want to have a look at our first site – but you will have to be patient for a month or so. We expect to release our first vertical towards the end of September and have already identified six more to develop over the coming months."