Category Archives: b2b

How Vogue monetizes old content | Felix Salmon

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Felix Salmon: "[Vogues'] archive will cost you $1,575 per year, but the price point makes sense to me. The value here is in the index: even if you had a full archive of Vogue back-issues sitting on your bookshelf (something many fashion-industry professionals spend much more than $1,575 to obtain), you still wouldn’t be able to find what you were looking for without great difficulty. ... Vogue is really two magazines in one: it’s a mass-market book for sale at supermarket checkout counters across the country, and at the same time it’s a very fashion-insidery bible which has featured every major designer, photographer, model, and ad campaign in the industry for longer than anyone can remember. The Vogue Archive is a way of monetizing the trade-mag part of Vogue’s identity without alienating any of the readers in flyover country."

SourceWire Abacus e-Media announces MBO from Bond International Software PLC

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"Abacus e-Media nnounces the completion of a management buy-out from its owner of four years, Bond International Software PLC. The management buy-out, which was finalised on Friday 8th April 2011, is backed by funding from management and from external private investors, including three of the publishing sector’s most well-known and experienced players – Graham Sherren, Martin Durham and Nick Miller.

Press Gazette: RBI sells Computer Weekly and title goes online only

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"Reed Business Information is to sell off its 45-year-old Computer Weekly title and associated events to IT publisher TechTarget, which will take the magazine online only. ... TechTarget said today that ComputerWeekly.com receives an average of 425,000 visits and one million page views each month. It has an associated email database of more than 165,000 subscribers, 42 per cent of which are senior level IT managers."

Observer: Politico isn’t a newspaper. But it might be the future of print

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Peter Preston: "[Politico] is "niche journalism". It employs around 175 people now. It is in profit already. More than that, it seems on the point of launching specialist areas of coverage – niches within the niche – and stowing them away behind a paywall. ... Find the right niche – say one that everyone who makes a living out of US government has to be aware of – and you have an audience worth chasing. Most of Politico's cash comes from the Capitol Hill paper it puts out one to five times a week. Print ads have a value the web can't reach yet. But the operation – a brand-new source of multimedia journalism, not a conventional newspaper – has few of print's hang-ups."

psmith, journalist: Blog to get a job in journalism: build a community, promote yourself and get networking

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Patrick Smith: "I remember those internal debates at [Press Gazette] very well and it really was a change in mindset from 'why should we send readers elsewhere?' to 'aggregation is a service'. A small example of how far B2B journalism has come a looong way in the last five years."

FT.com: Bloomberg launches $2,000 newsletters

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"A daily economics newsletter and three weekly titles covering hedge funds, mergers and structured notes have been available for free to customers of the Bloomberg Professional terminal service since June, and have amassed 35,000 subscribers. ... The Bloomberg Brief newsletters will be sent digitally, as PDF files to be read on a computer screen or tablet computer, or text files accessible from a BlackBerry or other smartphone."