Nieman Journalism Lab: Consumer Reports rolling out paid content mobile strategy, taps potential users to set prices

"In determining how to charge for its new mobile website [Consumer Reports] ran tests with potential users. The magazine is in the process of testing out pricing plans for its “next-generation” iPhone app, which is still in development. (Their current app provides only limited access to CR content.) One group of app testers will be asked how much they’d pay for the tool; another group will be asked to react to some suggested prices."