Category Archives: apple

Newsonomics: Apple’s “New” Policy: Looking Beyond Digital Circ Dollars to Ads & Data

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Ken Doctor: "there’s little surprising in the Apple announcement. After all, what it said publicly is what it has said privately to news and magazine companies for months. Your old business is still your business, but the new business — when we help you get it — is our business, too. For Apple, that’s a logical position, and the logic is backed up by a big number: 160 million. That’s the approximate number of iTunes account holders, a number 40 times bigger than the largest newspapers in the U.S. and Europe. You want access to our customers, Apple says, pay us."

GigaOm: Apple Gives Media Companies a Carrot, Tied to a Big Stick

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Mathew Ingram: "[Apple's new iOS subscriptions policy] leaves publishers to ask themselves: How much is it worth to let Apple handle your sales for you? ... Market dominance is a powerful thing, however, and so far, Apple has the customers that publishers want to reach. For better or worse, they’ll have to submit to the stick if they want access to that carrot."

Adaptive Path: 5 impacts of Apple’s app store subscription model on experience design

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Brandon Schauer: "But what does the change mean for experiences and experience design? 1. Designing a good trialing experience will be critical; 2. Design services, not apps; 3. Loyalty is the critical metric for improving experiences; 4. Engagement drives loyalty; 5. You can make it all work together."

Telegraph Blogs: Apple announces App Store subscription service

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Shane Richmond: "To put [Apple's subscriptions policy] into perspective, here’s what a newspaper pays to a newsagent to sell its papers: about 28 per cent. You can argue all you like about whether or not it’s fair that Apple takes a similar cut – and American papers, who traditionally rely a lot more on subscriptions might be more concerned. What does it mean for a service like Spotify, however? They will now have to offer the ability to subscribe within the app at the same price as – or less than – the £9.99 that its subscribers currently pay. Will they raise prices or take the hit themselves?"

Nieman Journalism Lab: What Apple’s new subscription policy means for news: new rules, new incentives, new complaints

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"At first glance, this is exactly what a lot of publishers were fearing: Apple setting itself up as a toll-taker on news orgs’ road to a new business model. ... For publishers who had been counting on a new rush of tablet revenue to support a lagging print model, it’s disappointing to learn that, in exchange for the convenience of a “Buy” button in their iPad app, they’ll have to give up 30 percent of the revenue it generates."

WSJ: Apple Courts Publishers to Let It Sell Subscriptions for iPad

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"Apple Inc. in recent weeks has accelerated its efforts to persuade publishers to join the company's first foray into selling newspaper and magazine subscriptions for the iPad tablet computer, according to people familiar with the matter. ... The subscription service Apple has discussed wouldn't allow publishers easy access to customer names or other personal information, a major sticking point for many magazine and newspaper executives, according to people familiar with the matter. Publishers also worry about letting Apple take its typical 30% sales cut on the media it sells. "

FolioMag.com: The iPad is Great But Remember—It’s Apple’s Way or the Highway

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"A source told FOLIO: that Sports Illustrated was forced to withdraw its subscription model for an iPad app, even though the magazine felt like it was following similar models of the Wall Street Journal and Wired by allowing print subscribers to access the iPad version free this year, with new readers buying the content a month at a time. Apple is said to have forced SI to change the offer to single copy purchase."

Advertising Age: Mobile: A Look at Who’s Getting What on Apple’s IAds

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"Most iAd-vertisers are paying $1 million just to be on the platform, and some are paying upwards of $10 million for certain degrees of exclusivity in a category, such as automotive. Agency execs close to the deals say some marketers are paying to keep their competitors off the iAd platform as 'presenting' and "charter" sponsors."

NPR: Is Apple Acting Like An Old-Time, Broadcast Network?

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" Could a news organization run into problems with Apple if they were publishing unpopular stories about a political topic? Imagine if The New York Times wanted to publish the Pentagon Papers on its iPhone and iPad apps. Would Apple stand in the way of controversial reporting if the political winds were blowing against it?"

CJR: It’s Time for the Press to Push Back Against Apple

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"The iPad is the most exciting opportunity for the media in many years. But if the press is ceding gatekeeper status, even if it’s only nominally, over its speech, then it is making a dangerous mistake. Unless Apple explicitly gives the press complete control over its ability to publish what it sees fit, the news media needs to yank its apps in protest."