Wired.com: Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies
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"Condé Nast, whose holdings include Wired and The New Yorker, still sells issues of its magazines through their free iPad apps. But after big sales of early issues, the company has also made its iPad editions free for print subscribers — subscriptions it can sell and advertise easily via the web. (Wired.com is owned by a division of Condé Nast.) On Monday, Condé Nast also announced a new media and revenue partnership with social reading app Flipboard. Wired, The New Yorker, Bon Appetit give Flipboard iPad-optimized content. Flipboard provides the reading portal. American Express and Lexus sponsor the special Flipboard editions with their own advertisement. More titles and advertisers will follow. Condé Nast and Flipboard split the revenue."