New York Times: Small-Town Gossip Moves to the Web, Anonymous and Vicious
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"Topix, a site lightly trafficked in cities, enjoys a dedicated and growing following across the Ozarks, Appalachia and much of the rural South, establishing an unexpected niche in communities of a few hundred or few thousand people — particularly in what Chris Tolles, Topix’s chief executive, calls “the feud states.” One of the most heavily trafficked forums, he noted, is Pikeville, Ky., once the staging ground for the Hatfield and McCoy rivalry. “We’re running the Gawker for every little town in America,” Mr. Tolles said."