Category Archives: advertising

John Battelle’s Searchblog: Twitter To Roll Out “Promoted Tweets”: Initial Thoughts (Developing)

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John Battelle: "Regardless of where Twitter users consumer their Twitter feeds, the reality is this: Twitter's new ad platform will mark the first time, ever, that users of the service will see a tweet from someone they have not explicitly decided to follow. And that marks an important departure for the young service. One that I think is both defensible, and, if done well, could be seminal to both Twitter and to its partners ... "

New Media Age: Twitter unveils advertising model

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"[Twitter] will allow brands to pay to post ‘promoted tweets’ – updates that will feature in search results as well as in the brand’s feeds – so they can reach a wider audience than just their followers. ... Users will begin to see sponsored tweets at the top of some Twitter search pages. These will take the form of an ordinary tweet from the brand but will be clearly labelled ‘Promoted’ to distinguish paid-for tweets from normal ones."

NewTeeVee: Are Publishers Ready to Embrace the iPad — Without Ads or Analytics?

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"With the launch of the Apple iPad ... many web video publishers are already getting ready for the device by rolling out new video pages that will support HTML5 web video delivery ... The problem is that HTML5 is still in its infancy, and as a result heavily lags behind Adobe Flash for features that many video publishers already take for granted."

WSJ.com: Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad

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"Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter."

Advertising Age: Digital Marketing: More E-tailers Become Advertising Sellers

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"[As] the retail environment got tougher over the past few years, more stores started to add the links as they look beyond the sale for ways to earn revenue from visitors. Retailers, including Target, Walmart and CSN Stores, have all partnered with Google to add the links. Google AdSense, the leader in the space, declined to reveal its retail clients, but said it's seeing more and more retailers sign on."

Ars Technica: Why Ad Blocking is devastating to the sites you love

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"Starting late Friday afternoon we conducted a 12 hour experiment to see if it would be possible to simply make content disappear for visitors who were using a very popular ad blocking tool. Technologically, it was a success in that it worked. Ad blockers, and only ad blockers, couldn't see our content. We tested just one way of doing this, but have devised a way to keep it rotating were we to want to permanently implement it. But we don't."

FT.com: Charge for news or bleed red ink

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John Gapper: "The point that link economy enthusiasts miss, I think, is that the trade-off between subscription and advertising is not a zero-sum game. Rates for online display ads have been falling steadily as competition has proliferated, with most sites now finding it hard to get more than $4 per 1,000 impressions on their pages (or $14m for the 3.5bn hits on all US newspaper sites monthly). But sites such as the FT and WSJ – or some health or energy websites – can charge $90 or more. The fact that customers are registering and paying not only shows commitment but provides publishers with personal data with which to target advertisements better."

Econsultancy: Five killer tips for successful paid content businesses

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A great post from Econsultancy. My favourite bit: "Great web techies will give you agility, a competitive advantage and an IP asset that is really important. Interestingly also, the best editorial people I’ve been able to recruit have been open to leaving their previous roles because of their frustrations with the tech infrastructure where they were. Great web content folk are massively attracted by great web techie folk."

Observer: Facebook now has 350m users – and there’s no point in advertising to them

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John Naughton: "Facebook is the most glaring example of an unsolved puzzle: how to convert social networking into a sustainable business. ... The truth is that investing in social networking represents the triumph of hope over experience. The optimism comes from a feeling that it's impossible to gather, say, 350 million people in one place and not somehow make money..."

The Economist: Local newspapers in peril: The town without news

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"An advertising slump has hit local newspapers much harder than national papers or other media (see chart). The growing reach of national brands like Rightmove and Auto Trader means that local papers have lost their grip on property and car advertising. Most painful has been the disappearance of job ads. Public-sector recruitment has shifted mostly to official websites in the past few years, and recession has eroded the rest. In July 1999 an edition of the Echo carried 17 pages of job advertisements. The final issue had one-fifth of one page."