Category Archives: advertising

estatesgazette.com: Capita Symonds Augmented Reality

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"Estates Gazette and Capita Symonds have joined forces to produce the first-ever augmented reality edition of Estates Gazette. The Capita Symonds advertisements in the print edition on 3 September 2011 can be viewed using the CS AR App downloaded to the iPhone 3GS, iPhone 4 and iPad 2."

Mashable: How News Organizations Are Generating Revenue From Social Media

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"As social sites like Twitter and Facebook build their empires and seek to remedy their own financial instability in the hope of turning profits, news organizations are experimenting with ways to monetize their social media presence and leverage the social web to complete an online revenue puzzle."

Terry Heaton’s PoMo Blog: Another opportunity lost

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"Facebook’s announcement yesterday of its entry into the “check-in” space is yet another blow to local media. Local businesses — many of whom already are deep into Facebook — are now being encouraged to create their “places” pages, which is what users will see when they check in via Facebook. Why is FB doing this? The gold in the hills of local advertising."

Media Money: Retailers & national newspapers: Too big to fail?

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"The supermarkets have behaved like no other sector during the recession. Unlike everyone else, they continued to spend more and more on press advertising ... Among the nationals, the supermarkets’ behaviour put a floor under the worst effects of recession, blunting its impact. In the end, the really important question for publishers is how much longer the big retail chains will be able to increase their expenditure at this rate."

ReadWriteWeb: Facebook’s Places Feature About to Launch

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"Facebook's location service 'Places' is speeding towards an imminent launch ... Advertising exec Dave Morgan has argued ... that the rise of location based services, because they are so easy to use and compelling, will suck the advertising life-blood out of local newspapers, radio and journalism."

paidContent:UK: Times Puts Some Ads Outside The Wall And On iPad As Web Display Reduces

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"The number of [online display] ads has reduced dramatically from when Times Online was freely available. ... In their place, one thing that is clicking increasingly is a new spin on an old kind of sponsorship - paid editorial... The Times and Sunday Times sites are running a series of sponsored features and site-lets for Accenture, Courvoisier, Alfa Romeo, Chevrolet and ICIS, each apparently the online extension of a recent paid supplement."

BBC The Editors: BBC News website redesign

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"In the next week or so, we'll be making some improvements to the design and layout of the BBC News website. ... We are doing this after listening extensively to what our users in the US and Canada have said, and with the backing of the BBC's commercial arm, BBC Worldwide, which funds our online service internationally. And we've done something which will be less obvious to you, but hugely important to the journalists working on the site. We've completely rebuilt the content production system (CPS) which we use to create content and run the site. The new version of the CPS is designed to be easier to use and - crucially when we want to get stories out to you fast - quicker too."

Advertising Age: Mobile: A Look at Who’s Getting What on Apple’s IAds

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"Most iAd-vertisers are paying $1 million just to be on the platform, and some are paying upwards of $10 million for certain degrees of exclusivity in a category, such as automotive. Agency execs close to the deals say some marketers are paying to keep their competitors off the iAd platform as 'presenting' and "charter" sponsors."

SteveOuting.com: My grocer knows me better than my news provider

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"While King Soopers has been sending my household product-discount coupons ... for many years, this latest envelope got my attention. Of the dozen coupons in my envelope, every single one was for a grocery item and brand that I routinely buy. The company at last seems to have evolved its system to the point where I could use all those coupons. ... [N]one of the news brands that I use regularly know me anywhere near as well."

The Atlantic: How to Save the News

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James Fallows: "after talking during the past year with engineers and strategists at Google and recently interviewing some of their counterparts inside the news industry, I am convinced that there is a larger vision for news coming out of Google; that it is not simply a charity effort to buy off critics; and that it has been pushed hard enough by people at the top of the company, especially Schmidt, to become an internalized part of the culture in what is arguably the world’s most important media organization."