Graham Ruddick: "Should journalists be judged by the commercial performance of their work? The answer to this must be yes. It seems inconceivable that a commercial venture should allow its staff to operate in non-commercial ways. But making a direct link between how and what a journalist writes and the commercial success of a business is difficult. Any attempt to do so – or to provide the tools to do so – should at least be looked at. ... In short, is it healthy for measurement be done at a per-story level?"