"It suits emotive material ... With most blogging it’s quite easy to ‘just do it’ and then figure out the bells and whistles later. With a Facebook Page I think a bit of preparation goes a long way – especially to avoid problems later on. ... The lack of tags and categories also make it difficult to retrieve updates and notes – and highlight the problems for search engine optimisation. ... short term traffic to individual posts was probably higher than I would normally get on the blog outside Facebook. On the other, there was little opportunity for long term traffic."