WSJ: Apple Courts Publishers to Let It Sell Subscriptions for iPad

"Apple Inc. in recent weeks has accelerated its efforts to persuade publishers to join the company's first foray into selling newspaper and magazine subscriptions for the iPad tablet computer, according to people familiar with the matter. ... The subscription service Apple has discussed wouldn't allow publishers easy access to customer names or other personal information, a major sticking point for many magazine and newspaper executives, according to people familiar with the matter. Publishers also worry about letting Apple take its typical 30% sales cut on the media it sells. "

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