psmith, journalist: It’s not about selling news, it’s about keeping customers
Tuesday, 31 August 2010, 10:18 via Delicious/martinstabe
"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how." Read More...
Entry Filed under: Daily Mail,FT,The Times,b2b,del.icio.us Links,financialtimes,links,marketing,paywall,subscriptions
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1. Karlschneiderf | 31 August 2010 at 1106
#KTF psmith, journalist: It’s not about selling news, it’s about keeping customers: “Forget worrying about journal… http://bit.ly/a3YQaA
This comment was originally posted on Twitter
2. marcreeves | 1 September 2010 at 1822
I’m reading psmith, journalist: It’s not about selling news, it’s about keeping customers: “Forget worrying about … http://bit.ly/azAN2j
This comment was originally posted on Twitter
3. marcreeves | 1 September 2010 at 1844
I’m reading psmith, journalist: It’s not about selling news, it’s about keeping customers: “Forget worrying about … http://bit.ly/cwHZpM
This comment was originally posted on Twitter
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