Lucia Adams: "The new Times site has given us an opportunity to focus on our core readers – this allows us to form a greater connection with them and means that we can focus on delivering the world class journalism The Times is known for. As a news provider, if your main aim is to attract higher and higher ‘traffic’, you end up having to create content that attracts search traffic. Chasing those stories didn’t feel like a good fit with what our core audience wants and values of our brand." Read More...