paidContent: Memo To News Sites: There Is No Future In ‘Digital Razzle Dazzle’

John Yemma: "While SEO won’t cause readers to flock to stories about urban poverty or the Euro, people who care about those subjects are crucial to us, and—to be blunt—to a certain type of advertiser. They are the influencers, the tipping-point people. Influencers live in narrow channels and respond to articles that make it clear why things matter and how problems are being solved."

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