"'We’re moving the mindset of our audience, our own people and advertisers to think that this isn’t a magazine but an intelligence provider,' [Emap CEO David Gilbertson] says. And it’s working, so far: new subcription rates have more than doubled on those titles, while some have seen new subscriptions and renewal rates multiply by four or five times. Gilbertson says his target is to reach an annual ten percent lift in renewal rates across the company this year." Read More...