Adam Tinworth, exactly right: "Here's what we should do: Look at this form factor .... Create something new, under our existing brands, for our existing markets, that feels natural and inherent to the device. ... Here's what will probably happen: companies will seize on the magazine-like form factor and the 'book replication' iBooks interface to build what are, in effect, straight replications of print titles on the platform, with the sort of "interactive" extra elements that made CD-ROMs such a compelling experience back in the 90s (please note: that was sarcasm)." Read More...