Wired: Tablets of the new covenant
Wednesday, 3 February 2010, 12:23 via Delicious/martinstabe
Some magazine publishers think tablets are going to create a more print-like, less unbundlied experience. This isn't going to work, is it? Peter Kirwan in Wired: "Consumers reading tablets will experience something 'more immersive', akin to a print based newspaper or magazine. 'When I'm sitting down to read a newspaper or a magazine," says [Ken Bronfin, president of interactive media at Hearst Corporation], 'I'll give it 30 or 45 minutes. I think I experience the medium and the advertising in a totally different way." Read More...
Entry Filed under: Magazines,Mobile Phones,Newspapers,del.icio.us Links,links,tablet,unbundling
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