Peter Kirwan: "Promiscuity is limited by the opportunity for discovery. Searching for alternatives to stories that pop up inside your app will cost you time. And for most mobile users, that's a commodity in short supply. On this basis, it's a racing certainty that some news publishers perceive apps as a way of putting Humpty-Dumpty back together again, on the mobile web at least. ... Suddenly, our work-flavoured, ADD-like, promiscuity-fuelled browsing for atomised content on laptops seems like just one scenario among others." Read More...