Editor & Publisher: More Readers Skimming Google Headlines Than Going Directly to Newspaper Web Sites?
Wednesday, 20 January 2010, 15:46 via Delicious/martinstabe
"The 'News Users 2009' study conducted by Outsell Research affiliate analyst Ken Doctor found that 19% of people accessed Google, Yahoo, MSN and AOL News for news in 2009, up from 10% in 2006. For newspapers, 19% of those polled went there first, a drop from 23% in 2006. ... Fully 44% of those polled said they scan headlines on Google 'without accessing the newspaper sites,' the report said." Read More...
Entry Filed under: AOL,Google,MSN,Newspapers,Yahoo!,aggregation,del.icio.us Links,links
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