"DoctorFegg" in the comments: "Of course, in theory you have a digital department to do this. But, well, good luck with that. In my experience the small companies simply don't have the staff, whereas the big ones have an inflexible company-wide architecture that simply doesn't allow for local initiative - look at all those dreary identikit "this is..." sites. It's the same as it's always been. On small titles, whether they're magazines or newspapers, you can't get too precious about your job title. If something will help the magazine, you roll up your sleeves and do it." Read More...